Revenue Jam
Most Revenue Leaders aren’t sure how to close the skill gaps across their teams. That’s why Revenue Jam brings together all different content from the team at Sales Assembly so you can learn everything from Revenue Leadership Philosophy down to tactical playbooks. With topical monthly live sessions, interviews with the Sales Assembly team, and exclusive conversations with Revenue Leaders across B2B Tech, this show is guaranteed to help you close the skill gaps across your entire GTM Team. And if you are looking to join us live every month, register for our live session “Sales & Stuff & Things” with Matt Green, Samantha McKenna, Todd Caponi, and Jen Allen-Knuth.
Revenue Jam
Ep. 34- Creating a Culture of Learning: How to Drive Productivity and Innovation in Your Sales Team
In this episode of Revenue Jam, Matt Green and Alex Mislan discuss how to create a culture of learning within a revenue organization. Listeners can expect to gain insights on why building a culture of learning is important, how it differs from just having coaching, and practical steps leaders can take to start fostering this culture.
Key Discussion Points:
- A culture of learning treats learning like a business objective - it's measured, prioritized, and resourced (02:16)
- Coaching tends to be situational and deal-specific, while a culture of learning focuses on underlying skills and behaviors (08:48)
- Building a culture of learning leads to greater innovation, productivity, and optimal performance from teams (04:37)
- Leaders often fall back on coaching instead of building a culture of learning due to desire for immediate results and competing priorities (07:14)
- Important to start with small, measurable steps - open idea submissions, increase visibility, get executive sponsorship (22:24)