In this episode of Fireside Friday with Sales Assembly, Jeff Rosset and Steph Sanders discuss how to apply lessons and strategies often used in New Business Acquisition over to Customer Expansion. Steph shares exactly how Contractbook is currently leaning more heavily into its customer base to drive further revenue growth. They also discuss how the sales cycle is taking far longer, and strategies to overcome these longer sales cycles. Tune in to learn how to make the most of your business in uncertain times and better allocate your sellers time to continue revenue growth.
Jeff Rosset
Steph Sanders
Kevin Chiu