Revenue Jam
Most Revenue Leaders aren’t sure how to close the skill gaps across their teams. That’s why Revenue Jam brings together all different content from the team at Sales Assembly so you can learn everything from Revenue Leadership Philosophy down to tactical playbooks. With topical monthly live sessions, interviews with the Sales Assembly team, and exclusive conversations with Revenue Leaders across B2B Tech, this show is guaranteed to help you close the skill gaps across your entire GTM Team. And if you are looking to join us live every month, register for our live session “Sales & Stuff & Things” with Matt Green, Samantha McKenna, Todd Caponi, and Jen Allen-Knuth.
Revenue Jam
Ep. 6- Using Humor to Build Trust in Sales I Trust Talks w/ Matt Green & Andrew Sykes
In this episode of Revenue Jam, Matt Green and Andrew Sykes dive deep into how to build trust through the sales process. Matt specifically addresses how his approach to sales differs from many, mainly leaning into self-deprecating humor to build trust with potential buyers. Often salespeople overpromise and underdeliver. But with Matt's approach, potential buyers trust Matt because he doesn't oversell. In reality, he often undersells, which creates an environment where buyers trust the Sales Assembly will deliver. Check out the full episode to learn how your sales team can more effectively build trust.
Connect with Matt Green
Connect with Andrew Sykes