In this episode of Revenue Jam, Matt Green and Andrew Sykes dive deep into how to build trust through the sales process. Matt specifically addresses how his approach to sales differs from many, mainly leaning into self-deprecating humor to build trust with potential buyers. Often salespeople overpromise and underdeliver. But with Matt's approach, potential buyers trust Matt because he doesn't oversell. In reality, he often undersells, which creates an environment where buyers trust the Sales Assembly will deliver. Check out the full episode to learn how your sales team can more effectively build trust.
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